novellhall Chapter 110 Traffic Generation
Chapter 110 Traffic Generation
Changan.
Li Tao paced back and forth.
Finally, the long-awaited phone rang.
"How is it?"
He didn't sleep all night, scrolling through Douyin over and over again.
The short drama, which has more than ninety episodes, can be watched in about an hour.
The pacing of "After the Breakup" is well controlled, and the director clearly has high expectations for the plot.
He had never interacted with Liu Qing, but he had met her father a few years ago.
"A classmate of mine used to work at Tomato, but he was recently transferred to Douyin's short drama project team..."
"Why don't you start telling me from elementary school!"
Li Tao was speechless.
He knew exactly what his subordinates were thinking: they wanted to emphasize how difficult the work process was to improve their impression of him, or to ask for reimbursement.
What is the output ratio?
"2.53!"
"How much?" Li Tao asked incredulously.
"Yesterday's user traffic was close to one million, and the recharge amount was nearly three million. The return on investment was 2.53."
"Mr. Li, I have confirmed this number multiple times."
"Okay, come back right away."
Li Tao immediately hung up the phone, overjoyed.
"Notify everyone in the company to call an immediate meeting."
Then, he took out his phone and dialed the unfamiliar number.
beep...
"Hello, who is this?"
Li Tao's expression instantly softened.
"Hello Director Liu, I am Li Tao from Chang'an Fengxing. We met at the National Drama Awards three years ago."
"Excuse me for disturbing you..."
The meeting was short; after determining the work priorities for the next two weeks, I had my secretary book a plane ticket to Chengdu.
"After I leave, hire people immediately and get the mini-program out as soon as possible."
"Including those responsible for later operation and maintenance."
He would naturally not let go of any money-making opportunities that were within his sight.
……
in the afternoon.
The office of Sunny Day Film and Television.
"Director Liu, I'm entrusting my film 'Project Gutenberg' to Qing Tian."
Li Tao was overjoyed, looking at Liu Qing in front of him as if she were a god of wealth.
"Mr. Li, you're too kind. Without your support and the help of our industry peers, Qingtian Films might not have been able to succeed."
"Don't worry, Mr. Li, 'Peerless' is sure to be a huge hit!"
"Thank you for your kind words, Director Liu!"
At noon, her father, whom she hadn't heard from in a long time, called.
After chatting for a while, I realized that he was there to act as a middleman.
During the chat, she learned that so many things had happened after "After the Breakup" was released.
Liu Qing naturally had to show due respect to an industry veteran like Li Tao.
After discussing it with Shen Mo, they also showed sincerity in their cooperation, agreeing to take only 10% of the profits.
Without exchanging pleasantries, Li Tao finished his business and left Chengdu.
Looking at the thick stack of contracts, her enthusiasm for filming waned.
Besides Li Tao, several of her close friends came to visit her early this morning.
Compared to Li Tao, who only managed to get the data through connections the next day, the rest of them knew their own data last night.
After working all night and having prepared the money, he came to find Liu Qing early in the morning.
The goal is to put all the films we have on hand into Sunny Day Films.
Everyone had the same idea: with the huge success of "After the Breakup," those who had dramas in hand were quick to release them online and make money.
Then, we'll develop our own mini-program and approach Douyin for collaboration.
Zhongguancun, Beijing.
Kuaishou headquarters.
He worked through the night to prepare a plan and proposal, met with a manager from Kuaishou in the morning, and arrived in Beijing in the afternoon.
The tea was changed twice and went cold three times.
A middle-aged man with a large belly walked in.
"You are Shen Mo."
"Hello Manager Chen, this is Shen Mo from Sunny Day Films. This is our work."
"Okay, put it there. We have a dedicated approval team. It will only go to us if it passes the review."
"OK."
"Our traffic on Douyin is currently doing very well; Manager Chen, you can take a look."
The immense popularity of "After the Breakup" has drawn the attention of the entire short drama industry to Douyin.
But in Shen Mo's view, Kuaishou's lower-tier market is more suitable as a breeding ground for short dramas.
While others were just seeing the next step, he had already seen the next three or four steps.
This is certainly because he possesses memories of his past life, but more importantly, he caught the right trend and was incredibly lucky.
"Two hundred and thirty-three percent? Pshaw..."
Manager Chen glanced at it, a mocking smile creeping onto his lips.
He had seen far too many short drama companies that came knocking on his door seeking help.
This is the first time I've ever seen someone so audacious in boasting.
And you want to put widgets in their videos?
This guy begs for food in such a refined and unconventional way, what a weirdo!
"Okay! Leave the things here! We need to go through the necessary procedures for this, so go back and wait for our notification!"
Shen Mo had no hope from the moment he saw this guy.
Seeing that the other party practically had "Give me money" written all over their face, I was so angry I laughed.
"I'm sorry, this data is confidential to our company and cannot be placed here at the moment."
As he spoke, he took the documents and materials directly from him.
"oh!"
"Fine! Take this garbage and get out of here!"
"What is that?!"
Manager Chen's face immediately turned cold.
He had originally hoped to earn some extra money from this kind of proactive business partner, but he never expected it to be such an clueless idiot.
He immediately slammed the door and left.
Soon, two security guards came in.
Shen Mo was practically kicked out by security guards.
Standing at the entrance of Kuaishou, Shen Mo was not angry.
He had experienced this kind of unwelcome treatment countless times in his previous life while working in sales.
A person with a fragile ego cannot succeed in business.
He hailed a taxi and headed towards his next destination.
The short video industry, now in its 22nd year, is a vibrant and diverse field.
Besides the two mainstays, Douyin and Kuaishou, there are also Weishi, Haokan, Meipai, Pipixia, a certain website, Xiaohongshu, Tudou, Pear Video...
The combined traffic of these short video platforms may not even be half that of Douyin, but they have the advantage of less competition!
They need content, and they need traffic.
What's more, I'm essentially giving money to these platforms.
As long as you don't encounter a complete idiot like Chen, it's usually a perfect match.
Sure enough, the rest of the trip went smoothly, and three companies were signed on the spot after a day of running around.
Among them, Tudou Video from Maochang is the most generous, not only promising a guaranteed A-level traffic support, but also directly providing S-level traffic support after the traffic reaches a certain standard.
Shen Mo roughly calculated that with a series of combined moves, "After the Breakup" could even reach the top three trending topics on Tudou Video.
Correspondingly, Bilibili's contract, while not as good as Tudou's, is still considered quite generous.
After all, Bilibili's content is very diverse, and short dramas were practically undeveloped before it.
However, some negotiations failed.
After reviewing his first proposal, TaoChang's subsidiary, Suike, immediately terminated negotiations.
Short dramas are one of their strongest projects right now, but they don't have much autonomy over them; most of the power is in the hands of Taobao.
Shen Mo ate only one meal throughout the entire day.
"Rich people often go hungry!"
Thinking of this, he couldn't help but recall an interview he had seen with a Chaozhou business owner in his previous life.
The other person said that he often eats only one meal a day. When he gets home at night, everyone in his family is asleep, and he has no choice but to cook himself a bowl of noodles.
It was already 2 a.m. at that time.
At the time, he felt that these bosses were constantly creating personas and labels for themselves, and they didn't seem to get tired of it.
Now, he understands this deeply.
Starting a business is fucking exhausting!
Just as I was about to find a hotel to rest, a phone call came in.
"I am Shen Mo, and who are you?"
When the other person's words reached him, his expression immediately turned strange.
"quick worker?"