novellhall Chapter 52 An Unexpected Joy
Chapter 52 An Unexpected Joy
Thanks to continuous coverage by the two television stations, the floods in East China became a hot topic in Hong Kong.
It's not just the Hong Kong entertainment industry that's taking action; many other industries and large companies are also donating money and supplies.
Because the entertainment industry naturally receives more attention, their actions are reported by more media outlets.
After the Directors Guild announced its plan to produce a charity film, the response from the audience surprised Ng See-yuen, Tsui Hark, and Clifton Ko.
Previously, the concern was that artists wouldn't come if they weren't paid, but now there are too many celebrities to accommodate.
Later, Wu Siyuan had to find Tang Long and explain to him that his scenes had been cut.
Tang Long naturally wouldn't mind; the more celebrities involved in such events, the better, as it would attract more attention.
During the urgent preparations for "The Banquet of the Rich and Powerful," Nansun Shi, representing "New Dragon Gate Inn," publicly announced...
All proceeds from the film in Hong Kong will be donated to support disaster-stricken people in mainland China.
This act of kindness immediately drew public thanks from the Xinhua News Agency's Hong Kong office.
Left-wing newspapers such as Wen Wei Po and Ta Kung Pao praised this on their front pages.
Mainstream media outlets such as Ming Pao and Sing Tao Daily also quickly followed suit.
The fact that Wu Siyuan, Xu Ke, and Tang Long were the producers of "New Dragon Gate Inn" directly boosted its popularity.
Tang Long, in particular, received the most adoration because he was a celebrity and stood in the spotlight.
High popularity and a good image can easily translate into economic benefits.
Less than a week after announcing that he would donate the local revenue from "New Dragon Gate Inn", Tang Long received more than ten collaboration offers from GG.
Among them are large companies and big brands such as Vitasoy, Pepsi, and Hutchison Telecom.
After removing two unregistered brands that were just trying to ride the wave of popularity, Tanglong has eight other established or well-known brands.
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For six months or a year, GG signed endorsement deals with these eight brands.
He's only recently become famous, so these brands don't dare sign long-term endorsement contracts yet.
Despite this, Tang Long raked in nine million Hong Kong dollars in just half a month.
After taxes, I still received more than six million.
Tang Long kept three million for himself and donated another three million to the mainland for disaster relief in his personal capacity.
In his view, the reason he was able to earn so much GG fee was partly due to riding the wave of the disaster's "hype".
I would feel guilty and have a guilty conscience if I accepted all of this money.
But it wasn't just him who benefited; "New Dragon Gate Inn" also benefited from it.
After announcing that the film's proceeds would be donated, the box office, which had been languishing after two weeks of screenings, saw a reversal and a drop in revenue.
Many viewers went to the cinema because of the crew's righteous act.
Some people watched it for the second time, while many more felt that watching "New Dragon Gate Inn" was a way to do their part for the disaster-stricken people in mainland China.
As a result, the film's box office revenue rose instead of falling in the third week, raking in another eight million, pushing the film's total box office revenue to twenty-seven million.
The audience's enthusiasm waned in the fourth week, but "New Dragon Gate Inn" still managed to surpass 30 million at the box office.
The film ultimately remained in theaters for five weeks, grossing HK$34.6 million before being taken off the screens.
This figure surpasses the 33 million gross of "Once a Thief" and is second only to Jackie Chan's "Operation Eagle" (39 million).
It is currently ranked second in Hong Kong's box office charts this year.
The success of "New Dragon Gate Inn" left many in the industry speechless.
A movie that originally grossed just over 20 million yuan suddenly jumped to over 30 million yuan?
Even though box office records have now surpassed 40 million, 30 million Hong Kong dollars is still a hurdle.
Only a handful of films achieve this level of success each year.
If a movie grosses over 30 million in Hong Kong, it can be considered a blockbuster.
Although the local revenue of "New Dragon Gate Inn" will be donated, let's not forget that the revenue from other regions is the main source of income.
If a movie is a huge hit in Hong Kong, then the copyright price in other regions can also rise significantly.
The revenue from other areas is enough to make up for the shortfall, and they can even earn more.
Everyone had to admit that Wu Siyuan and his associates had made a good deal.
Film studio, Xu Ke's office.
Even from a distance, you could hear Xu Ke's hearty laughter.
"Ah Long, it's all thanks to you. Otherwise, the box office of 'New Dragon Gate Inn' wouldn't have been so high, and the overseas rights wouldn't have been sold so well."
"Director Xu, I never expected this to happen. I can only say that good people are rewarded."
Tang Long hadn't thought that much about it at the time; he was just acting on his conscience. He never expected that his kindness would be rewarded so much.
Not only did they earn real money, they also gained more fans.
The box office of "New Dragon Gate Inn" exceeded 30 million, which also greatly boosted his status.
"That's right, good people are rewarded."
Thinking about the profits from "New Dragon Gate Inn," Tsui Hark couldn't stop smiling.
The box office in Hong Kong was HK$34.6 million, and the entertainment tax of 10% was approximately HK$3.5 million.
As the producers and distributors, they will receive the remaining half, which is more than 15 million.
After deducting the cost of 1,200 Hong Kong dollars, the box office revenue was over 3 million.
Including other copyrights sold, the total donation of five million yuan to disaster relief in mainland China, made in the names of the three individuals, amounted to this amount.
Tang Long personally contributed over three million yuan, and Wu Siyuan and Xu Kejian followed suit.
The two of them each raised another three million, bringing the total to twelve million, which they donated to disaster relief efforts in mainland China.
However, unlike the 12 million raised by "The Banquet," they did not promote this 12 million extensively.
Having already benefited greatly, further promotion would be somewhat self-serving.
But when the three handed the check to the relevant person in charge in mainland China, the person held their hands tightly for a long time and was reluctant to let go.
Seeing this, the three felt it was more meaningful than spreading the word.
"Nan Sheng, tell Wu Sheng and A Long about the revenue generated by 'New Dragon Gate Inn' in other regions."
The division of labor among the team was very clear: Xu Ke was in charge of production, Wu Siyuan was in charge of publicity and distribution, and Shi Nansheng was in charge of business negotiations.
Previously, Tang Long was dispensable, but now we need him as well, as he is in charge of story creation.
"The revenue from other regions was settled so quickly?"
"It's not fast. Most of the films shown in Taiwanese and Nanyang cinemas are Hong Kong films."
They have a permanent office in Hong Kong, and often before a film has even finished its run, theater owners will come to negotiate to buy out the screening rights.
This has become a mature trading process.
If you buy it too late, pirated DVDs might appear before the movie is even released in Taiwan or Southeast Asia.
The copyright value will be greatly reduced in the future.
I've heard that a market has emerged where theater owners buy out film rights even before production has started.
The film was released simultaneously in Hong Kong and other regions to mitigate the impact of piracy.
After listening to Shi Nansheng's explanation, Tang Long couldn't help but ask:
"So you're saying we can get paid before we even start filming? Aren't they afraid we'll just make whatever we want?"
"No one would do that unless they wanted to ruin their own reputation," Xu Ke replied confidently.
Tang Long looked at Wu Siyuan and saw that Wu Siyuan's gaze was also looking over.
They both understood each other's meaning.
Xu Ke is too idealistic. Not only would some people do this, but quite a few would.
This is definitely not good for Hong Kong films.
Although we understand that this trend is not something that anyone can easily change.
Tang Long knew that the most frenzied period for Hong Kong cinema was about to begin.